Johanna is a writer, actor and director, who has garnered a significant amount of acclaim with her new series Falkenberg Forever. A series that came into being because she pitched an idea to the heads of SVT, with the unique angle that she herself would take on key roles in the production, from script, cast, show runner, director and main character. SVT took a chance on the untraditional format and the result was a uniquely authentic story, with over a quarter of a million viewers, that has received great reviews in the Swedish Media.
Quote Johanna Runevad:
“I really think it gives a whole different core to a project. To be allowed to lead the project from start to finish. Being allowed one hundred percent to execute your own basic thought. I think that authenticity is difficult to get in another way, in a project. You are script, cast, costume, producer, director, and maybe an actor. You are the project. It really does create a heart.”
Falkenberg Forever centers on Marie: a slacker who is 28 years old and still lives at home with her mother. She doesn’t need to clean, wash, shop or pay rent. She works as a substitute at her old high school and still hangs with her old friends from high school. She lives an extended youth life, which she loves. But when her ex suddenly comes home from the big city, Marie begins to consider her life situation. The series is based in part on Johanna’s own experiences and friends as a teenager growing up in a small town.